Forget the fairy lights and bougie wax blobs. Anyone south of Zone 3 know the true glow gods are buzzing tubes of light. Big, brash, and louder than a rowdy night bus, neon is buzzing again, and it’s got serious glow about it. From the raunchy leftovers in Soho to the hipster-lit walls of Shoreditch, neon signs are London’s unofficial therapy lights. They sass, buzz cheekily, and sometimes spell things wrong—but that’s peak London energy. Come on: this city’s about as bright as a wet sock.

It rains sideways. Half the buildings look like they were drawn in a rush. So when a blazing pink sign says "Keep Serving Looks" from inside a café you weren’t cool enough to know existed, it hits different. It’s vibes. And no, it’s not just for Instagram. Neon in London has a legendary glow-up, mate. God’s Own Junkyard in Walthamstow? An eyeball massage. If you haven’t been—go. Bring sunglasses. And maybe a second pair, just in case.

Neon is the people’s light show. Pubs, vape lounges, even off-licenses are getting in on the action. Pop up a glowing "Vibes Not Mortgages" and suddenly your flat viewing feels like a music video with mould. And the phrases—oh the quotes. "Good Vibes Only." It’s like being yelled at by a spirit guide made of LED. Of course. But also weirdly inspiring. Neon signs in London aren’t just bits of buzzing plastic. They’re part performance art, part therapy, and fully proof we’ve all lost the plot a bit.

They say: "Yes, the rent’s a joke, the bins are overflowing, and the air smells of vape and regret—but look at this glowing pink banana. Now go vibe." So next time one catches your eye—probably in a pub loo whispering "You Got This" as you reevaluate your last five decisions—just nod. The sign believes in you. Even if it’s flickering like it’s had enough.

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